Home Services Entravision Launches La Suavecita Radio on KSSE-FM in Los Angeles

Entravision Launches La Suavecita Radio on KSSE-FM in Los Angeles


News: Entravision Communication (NYSE:EVC) belongs to Services sector and Broadcasting – TV industry. Entravision Communications Corporation (NYSE: EVC), a broadened media organization serving Latino crowds and groups, recently reported the official dispatch of its new radio configuration in Los Angeles, La Suavecita.

La Suavecita is a provincial Mexican configuration concentrated on playing a blend of Grupero and Cumbia music from the ’80s and ’90s. Airing on radio station KSSE-FM 107.1 with the motto, “Con Todas Tus Favoritas,” this new music mix of AC Regional Mexican conveys an exceptional mark sound to the market.

“Entravision is eager to have propelled La Suavecita and to convey this new local organization to our devoted audience members,” said Jaime Jiménez, Entravision’s Senior Vice President for the Los Angeles showcase. “Los Angeles remains the main Hispanic radio market and we are pleased to be the primary Spanish-dialect station here to play this music full-time, adjusting to the present listening inclinations of the Latino crowd.”

Entravision has tapped their best on-air identities, who have been particularly adjusted to this new music development. Awaken each day with El Show de Piolín somewhere around 6am and 10am, trailed by neighborhood most loved Mayra Berenice amid the late morning hours and wind everything down toward the evening drive with the LM Show, the main radio diversion big name babble appear on-air and on the web.

“We are eager to acquaint a fresh out of the box new arrangement with our audience members and keep on showing them why we are the best in radio programming,” said Nestor Rocha, Entravision’s Director of Programming. “We realize that our fans will keep on giving a similar love and support to La Suavecita that they appeared to Super Estrella for as long as two decades.”

Summary: Entravision Communications Corporation is a main media organization that ranges and connects with U.S. Latinos crosswise over cultural assimilation levels and media channels, and additionally shoppers in Mexico. The organization’s thorough portfolio consolidates incorporated media and promoting arrangements involved acclaimed TV, radio, computerized properties, occasions, and information investigation administrations. Entravision has 56 essential TV slots and is the biggest member gathering of both the Univision and UniMás telecom companies. Entravision likewise claims and works 49 basically Spanish-dialect radio stations highlighting broadly perceived ability, and additionally the Entravision Audio Network and Entravision Solutions, an across the nation national spot and system deals and advertising association speaking to Entravision’s possessed and worked, and in addition its offshoot accomplice, radio stations. As per comScore Media Metrix®, Entravision’s advanced working gathering, Pulpo, is the #1-positioned internet promoting stage in Hispanic reach, and Pulpo’s extensive media offering, information, and purchaser bits of knowledge come out on top.